Home Retail Execution AFS Provides Retail Execution for the Dairy Industry

AFS Provides Retail Execution for the Dairy Industry



Schneider’s Dairy was started by Edward C. Schneider and Catherine W. Schneider when they purchased a small dairy in Whitehall, Pennsylvania, located in the suburbs of Pittsburgh. At that time, its retail execution was more straightforward: 80 gallons of milk were brought to the plant daily in five-gallon cans, where they were weighed, tested and dumped into vats for pasteurization. Edward Schneider left the dairy at two in the morning to make deliveries and collections, sell extra products, and solicit new customers. At that time, home delivery was the mainstay of the business.

Today, the dairy’s retail execution is more defined as it navigates multiple locations and multiple regulations with AFS Retail Execution.

“The state of Pennsylvania is divided up into six different milk areas and each of those areas has different pricing and different rules that they have to follow. It’s very unique to most other states in the U.S,” notes David Schneider, Vice President of Schneider’s Dairy.

And that’s just Pennsylvania. Schneider has five other states to cover.

“AFS Technologies understands the dairy business,” says Schneider. “They’re very easy to deal with. We’re utilizing their software in every area that we can — from managing inventory to taking orders, billing, and through the distribution of drivers delivering orders.”

“With handheld devices, driver stops are downloaded and available so the driver can bring up a customer’s order, make adjustments if needed and give the customer a clean invoice for accurate payment. This reduces manual calculation errors,” explains Schneider. “It speeds up the whole billing process.”