Borden Dairy is one of the largest dairy groups in the United States, operating 18 plants, with approximately 2,000 vehicles delivering to nearly 40,000 customers throughout the U.S. After a merger and several spin-offs and acquisitions, Borden faced a challenging combination of new and legacy business processes and direct store delivery (DSD) software – not to mention a growing number of customers with their own business requirements. Borden enlisted AFS Technologies to help standardize and consolidate its DSD data and software solutions.
“AFS really specializes in DSD route accounting for the dairy industry. They talk the same language we do – and understand from a business standpoint and a systems standpoint what is really required to make it work,” noted Shannon Bouldin, Manager of Applications Development & Support, in discussing the vetting process.
AFS systems had already been at work in a number of Borden’s independent operations.
“We already knew there was a fit. Everyone had an opportunity to provide feedback. It was pretty much a unanimous decision to go with AFS,” stated Bouldin.
Today, Borden Dairy utilizes a full range of the AFS direct store delivery route accounting solution, including, order-to-cash and procure-to-pay.
“We have a few locations that utilize pre-ordering, and others that have peddle routes (run with handhelds), and we are able to use the system to handle both,” explained Bouldin. “With AFS, we can also use the system to track the flow of warehouse inventory, so we know what we need for ingredients and packaging material. We have constant tracking of our transactions––the product as it’s produced and goes out the door, and the transactions that come back in and show our sales.”
Founded in 1857 by Gail Borden, Jr., Borden is a heritage American brand that produces more than 35 wholesome and delicious products enjoyed by millions of people every day. Borden was the first company to develop a patent for the process of condensing milk as well as the first company to use glass milk bottles. In 1936, Elsie became America’s favorite spokes-cow and was recognized in 2000 by AdAge as one of the top 10 advertising icons of the 20th century. Today, Borden is headquartered in Dallas and operates 13 milk processing plants across the U.S. that produce more than 500 million gallons of milk annually for customers in the grocery, mass market, club, food service, hospitality, school and convenience store channels. The company’s People First culture has inspired decades of loyal tenure among hundreds of the 3,300 people Borden employs. For more information, visit bordendairy.com.