Home Events Exceedra to Host Consumer Goods TPM Forum in San Francisco

Exceedra to Host Consumer Goods TPM Forum in San Francisco


Exceedra will host the Consumer Goods Trade Promotion Management (TPM) Forum in San Francisco, California on June 25, 2019. The Forum offers a day dedicated to discussing the role that price and promotion play in driving and achieving profitable growth, in a selection of interactive working sessions designed to help you identify the drivers behind success.

Topics discussed

  • CPG Trends: The rapid growth of emerging brands in the CPG marketplace
  • Creating a solid foundation for TPM
  • Building a business case for TPM
  • Winning with customers: Supporting sales to create profitable plans
  • Optimizing broker relationships in SMEs
  • Change management in CPG organizations
  • Revenue Management Workshop

3 reasons to attend

  1. Learn how to improve your trade spend ROI and increase visibility of promotional performance.
  2. Network with industry peers who have driven improvements and seen benefits in TPM
  3. Thought leadership sessions with leading consultants and CPG experts

Argonaut Hotel
495 Jefferson St
San Francisco, CA 94109

Dates and times
Tuesday, June 25th, 2019; 8:30 a.m. – 4:45 p.m. PDT
Wednesday, June 26th, 2019 (Optional deep dive solution review); 9:00 – 11:30 a.m. PDT

To view the full agenda, click here; Register now here.



Brodie Nissen, Senior Director, Sales Planning at Method Products

Brodie has 20+ years’ experience of CPG sales, with a concentration in business development/trade planning. He recently joined method (a division of SC Johnson) to help build their trade/planning capabilities and help integrate other natural oriented SC Johnson brands into method’s San Francisco based headquarters. He has spent the better part of the last 10 years with natural oriented brands (CleanWell, Annie’s, Epic, Califia, Iconic, and now method) and loves the unique challenges this channel presents. The first half of his career was spent with larger more established brands (Georgia Pacific and Del Monte). Brodie’s unique experience of working with larger, established conventional brands and smaller, natural oriented growth brands gives him good perspective of how big companies do things and what should be translated to smaller growth brands.


Nick Kaufman, Senior Financial Analyst at think! products

Nick is the FP&A Manager at think! products. With eight years in the CPG and beverage industries, Nick contributes his knowledge in trade management applications (web and mobile apps), ERP/TPM implementation, financial forecasting and analytics, deduction management, and direct/indirect customer management to think! products.


Tim Pantzlaff, Sales Services Director at Traditional Medicinal


Avy Punwasee, Principal at Revenue Management Labs

Avy Punwasee, has more than 15 years of senior Revenue Management experience spanning pricing, strategy and analytics. He has transitioned between being an in-house practitioner with large companies such as Anheuser Busch InBev (Director, Revenue Management) and Ford Motor Company (Pricing Manager – Parts) to consulting for many leading companies on a global scale. Avy specializes in strategic pricing implementation and has consistently delivered significant profit improvements across diverse industries. He is adept at enabling companies make sense of their complex and generally diverse environments, establishing how best to capitalize through better pricing. Avy brings leading-edge Revenue Management techniques with strategic pricing accompanied with an executional focus. Avy is a Professional Pricing Society speaker and holds an MBA and BBA from the Schulich School of Business at York University (Toronto, Canada).


Steve Rosenstock, Partner and Industry Lead for Consumer Products at Clarkston Consulting

Steve is the Consumer Products Practice Lead at Clarkston Consulting. He takes great pride in his ability to serve as a cross-functional thought leader, delivering business results in the areas of trade promotion optimization, supply chain management, business intelligence and business process design. During his tenure with Clarkston, Steve has provided strategic direction to lead CPG companies, leveraging a deep understanding of industry leading practices. In addition, Steve has also enabled peer-to-peer networking groups for industry leaders through the development of the Consumer Products Executive Exchange, helping Clarkston’s clients share ideas, build relationships and drive strategy. Steve has been helping senior executives in the consumer goods industry address their business challenges for the past 20 years.


Valerie Perry, Director, Business Process Solutions at Acosta Sales & Marketing

Technology, Client Engagement and Order To Cash Resolution and results-oriented problem solver, with 30+ years of industry experience between retailers and sales agents 24+ years of Acosta experience, including Training, Operations, and Business Technology BSBA, The University of Tennessee Resides in Charlotte, NC.

To view the full agenda, click here; Register now here.