Home On-Demand Webinars LEAD Conference 2017 – Time to Evolve to Optimization Planning

LEAD Conference 2017 – Time to Evolve to Optimization Planning

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This presentation describes the details when a CPG manufacturer needs to evolve into using Trade Promotion Optimization: the factors which were the catalysts to move to optimization planning and the components which drive the decision to allocate spending to acquire the capability. It will describe how it will work in conjunction with the TPM Tool, what the optimization capability will solve, and the conditioning will solve, and the coinciding “leap of faith” that it assumes for the manufacturer.

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