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How We Address the 4 Pains of TPM Spending

A trade spending Profit and Loss value equal to 15 percent of gross revenue is pretty common in highly competitive, commodity categories. How have we...

CPG Trade Spending: An Ounce of Prevention is Worth a Pound...

"An Ounce of Prevention is Worth a Pound of Cure" according to an old proverb. But with so many challenges with trade spending and...
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